The Struggle Continues in Measuring the Value of Design

It’s not easy describing the value of design. Even looking to describe the value of design being optimistic. I often get by by reducing the discussion to 2 scenarios; what happens when design is used and when design is not. So it did not come as a surprise to me that at the recent Design Management Institute (DMI) meet up in Copenhagen, they concluded that the value of design can’t be measured”…or at least not in any standardized way”.

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